My latest campaign for Sainsbury's is out and about in the run up to the big day!
It was great to work with the guys from Wiedens again, it was a busy shoot taking place in August so was a little surreal having the sights and smells of a full on Christmas feast.
Working with the talented Katie Giovanni a storm in the kitchen, her biggest hit was the roost potatoes the crew were queueing up to finish off the extras!
Great to see my Halifax Thunderbirds ads I shot for Adam & Eve DDB up on billboards all over the place. Was also great to become part of Thunderbirds history at the same time. My shoot was the last time the Thunderbirds were filmed and photographed in the original studio that Gerry Anderson set up all those years ago, sadly now the studio is being knocked down. Was great to get to see it and all the amazing sets and meet the famous puppets
Before Christmas Friends & Co asked me to produce a series of photos to promote the ARCHITECT@WORKs exhibition in London.The shots were a series of studies of materials that some of the exhibitors produce. They enlisted the talents of stylist Despina Curtis to help me bring it all to life, it was great to work with Despina she created some lovely sculptures with the materials we had.
My latest work for Just Eat has been up and around the country for the last few weeks, it was shot for the lovely guys at The Red Brick Road.
The shoot was lots of fun with a studio full of popadoms and the smell of cooking king prawns! We all snacked well that day!
The just eat app has been very useful too as we moved into our new house recently and finding the best takeaways was great as it's taken a while to unpack all the kitchen stuff!!
Happy New year to you all, so here we are another year, hope everyone has a happy and prosperous one!
The end of last year was a very busy one work wise, so much so I didn't get a chance to blog much so after this one I'm going to post all my latest news in a flurry of posts, so i apologies in advance!
So Kale is the latest super food and I was delighted to help promote Florette's new salad baby kale for the Now agency.
Creative director Lee Smith came up with some great ads and when I saw the layouts I knew they were right up my street.
It was a fun and very healthy shoot with lots of lovely baby kale left over for us all to have lots of very healthy salads in the days that followed!
The finished ads are running now in magazines and on 48 sheet posters. Grab a bag and help that healthy start to the new year ;-)
Before Christmas I was asked by BBH to shoot a Christmas poster for British airways. It was great to work with Harry Orton and Robin Warman again, they came up with a clever idea to use the belts as a bow. The poster was used on their 96 sheet poster site that welcomes people as they arrive at Heathrow airport as well as 48 poster sites.
So August turned out to be a chocolatey month, I shot for Toblerone and wispa in the space of weeks.
I can't share my Toblerone work yet as it won't be out until later in 2015 but I can share my Wispa work.
It was great to work with the guys at Fallon again having shot some work for George earlier in the year.
It was also great to get to work with the talented Paul Baker who has help me out in the past with his wonderful chocolate and food creations.
It was a fun shoot to work on and as wispa was always one of my favourite chocolate bars when i was a kid, so having a few left over at the end was great!
Earlier this year I was asked by Adam & Eve DDB to shoot a new campaign for ebay.
Nick and Sam from A&E DDB came up with some great and funny ideas showing how ebay can turn a bad situation into a great one!
It was a lovely shoot to do, the funniest one was the Goldfish we had a goldfish handler from Amazing Animals to help keep the star of the show under control! BTW no animals were harmed in the making of this as he was a trained stunt goldfish!
During last year's Marmite 'Neglect' campaign, one of the stars of the TV commercial was the 'Baby One' jar of Marmite. So much so, that Marmite produced a limited edition run of Baby Ones.
Nick and Tom (the creatives behind the campaign), thought it would be great to take a series of pictures showing how loved and cared for the Baby One is now, post rescue.
They asked if I wanted to help with their personal project and I jumped at the chance, and, with the styling talent of Caterina Gobbi, we created a series of little scenes of life after rescue. The result are these lovely, heartwarming shots of Baby Ones that have found new, loving homes.
I also had some great news at the beginning of the summer the 'Neglect' campaign I shot last year won some Gold Lions at this years Cannes advertising awards for best outdoor and best press advert.
Last month I shot the latest Marmite campaign for Adam & Eve DDB with creative team - Tom Webber and Nick Sheppard.
It has to be one of the most enjoyable shoots I've worked on for a long time, from start to finish. Sometimes you get layouts sent through and you can tell straight away that it's going to be a great ad, this was no exception. It's such a clever and simple idea, and the way they wanted it shot was right up my street!
All the guys from A&EDDB and Marmite were great to work with. It was a fun couple of days shoot, if not a little sticky at times! (I've just about got the smell of Marmite off my Camera gear).
Wesley West had a great time making all the prop products that are in the cupboards. I helped out by shooting the food photography for the packaging, I couldn't resist having my photo's in one of my photos!
The TV ads they've created are also great and very funny and are causing a bit of a stir right now, as you've probably seen!
My posters are going up around the UK on 48 sheet posters and 6 sheet - keep an eye out for them.
Why not visit the Marmite site and help end Marmite neglect!
But don't report us here, I promise we will get through all of theses soon enough!
Been a good week this week my Marmite work got featured in Luerzer's Archive and got awarded best outdoor on best ads
Was great seeing my work out and about.
Credits
Creative Director Mike Crowe Creative Director Rob Messeter Creative Tom Webber Creative Nick Sheppard Business Director Kate Hewitt Agency Producer Craig Neilson Photographer david sykes Art Buyer: Daniel Moorey
My latest Advertising work for Fallon is up and about around the UK. It was shot for Cadburys who are helping you to send a message of encouragement to team GB and you get to eat their lovely Chocolate so a win win situation all round! We built a giant pin board in the studio then pinned hundreds of cards to it, a few prick fingers later this was the result. If you run out of chocolate easter eggs over the weekend grab a bar of Cadburys Dairy milk and write team GB a message of support.
One of my latest shots is up on poster's for You Tube's space lab. I worked with Aidan Sharkey at Toaster.
You Tube are asking people to come up with a science experiment for space and upload a video explaining it to YouTube. If the idea wins, it will be performed on the International Space Station and live streamed on YouTube to the world!
It was a fun shoot to work on, the helmet was a genuine nasa helmet, shipped all the way from America for the shoot so had to be handled with care!
My latest work for Esso is now running on 48 and 6 posters in the U.K. The shoot was commissioned by DDB London working with Art director Matt Lee and copywriter Brian Ridley. One of my first ever commissions was for Lego 12 years ago so was great to be working with Lego again.
All images © David Sykes 2009 All rights reserved.
My latest work for lurpak is running this week on billboard posters and in the press.
My mash Lurpak poster was nominated for a D&AD pencil and has made it into the book.